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  2. 2015
  3. July
  4. B
  5. Boba Truck Survey
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Hello!


You are invited to participate in our Boba Truck Survey. In this survey, approximately 50 students will be asked to complete a survey that asks questions around your thoughts for the convenience of having boba from a boba truck. It will take approximately 5 minutes or less to complete the questionnaire.


Your participation in this study is completely voluntary.  It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Johanna Aristizabal by email [email protected].



Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
 
Which drink do you usually purchase on campus?
 
a) Coffee
 
b) Tea
 
c) Soda
 
d) Flavored Water
 
e) No preference
 
f) Other (Please specify)
 
Other
 
 
 
 
How often do you conduct surveys?
 
a) I choose it for the caffeine
 
b) It is an enjoyable and refreshing drink
 
c) I choose it for health reasons (e.g. low calorie count)
 
d) It is more of a treat
 
e) My preference changes so I don’t have a primary drink choice
 
 
 
When on campus, where do you typically purchase your drink from?
 
a) On campus – coffee/tea location/restaurant
 
b) Off campus – local coffee shop/tea location/restaurant
 
c) Vending Machines on campus
 
d) Other (Please specify)
 
Other
 
 
 
 
Based on question 3 - location preference, pinpoint the reason you choose this location as your typical spot.
 
a) Convenience
 
b) Delicious drinks
 
c) Favorite hangout place
 
d) This is my go to location (part of my routine)
 
 
 
On average, how many beverages do you purchase on campus during the week?
 
a) Less than 2
 
b) 3
 
c) 4
 
d) More than 5
 
 
 
On average, how many beverages do you purchase on campus during a day?
 
a) 1
 
b) 2
 
c) 3
 
d) More than 4
 
 
 
When purchasing a drink do you relate it to:
 
a) A social activity you can do with your friends on campus
 
b) Purely focused on quenching your thirst
 
c) It relates to a hang out place you enjoy spending time
 
d) It is more of a spontaneous occurrence
 
 
 
Do you know what boba is?
 
a) Yes and I like it
 
b) Yes but I don’t like it
 
c) No
 
d) Don’t really care either way
 
 
 
What do you think of a boba truck coming to your campus?
 
a) I like the convenience of it coming to me
 
b) It is a fun surprise when one comes to campus
 
c) This would replace my beverage purchase for the day instead of going to my usual spot
 
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