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Hello:
You are invited to participate in a survey for our Marketing class project. In this survey, approximately 60 people will be asked to complete a survey that asks questions about brand preference for running shoes. It will take approximately 10 minutes to complete the questionnaire.
As an incentive, the first 30 completed entries received will be entered in a random drawing for a $15 Amazon gift certificate. Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact us at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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| Please enter a valid e-mail address and click Continue to begin. | | |
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1. Please provide the top three (3) brands that you would most likely purchase from when considering sporting goods:
(i.e. 1 = Most Favored, 2 = Next Most Favored, 3 = Third Most Favored) |
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| New Balance |
| | | K-Swiss |
| | | Reebok |
| | | Nike |
| | | Skechers |
| | | And 1 |
| | | Fila |
| | | Adidas |
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| * 2. For a pair of running shoes, which of the following brands is your favorite, that is, which brand would you most likely purchase? |
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| * 4. For the brand(s) identified in the previous questions, please rank the values of the product that is most important to you? |
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| Stylishness |
| | | Lifestyle |
| | | Quality and durability |
| | | Comfortability |
| | | Reliability and good for workout |
| | | Price |
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| * 5. How often do you wear your running shoes? |
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| 6. Approximately, how often do you purchase new running shoes? |
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| * 7. Where do you usually shop for running shoes? |
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| * 8. How much do you normally spend for a pair of running shoes? |
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| * 9. How much would you be willing to spend for a pair of premium running shoes? |
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| * 10. When you think about the favorite brand you identified earlier, what product category immediately comes to mind? |
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| 11. For the same brand, please rank the top three sports you would associate with that brand |
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| Baseball |
| | | Basketball |
| | | Cycling |
| | | Football |
| | | Golf |
| | | Outdoor sports |
| | | Running |
| | | Soccer |
| | | Tennis |
| | | Training |
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| * 12. When you think about your favorite brand of running shoes, does this brand remind you of a person? |
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| * 14. Who makes the majority of purchasing decisions in your household? |
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| * 15. How do you find out the latest product in the market? |
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16. In the following theee questions, you will see a list of statements that are examples of personality traits.
Please choose a brand that you believe best describes each quality.
Choose None if you feel none of the choice apply.
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17.
Please choose a brand that you believe best describes each quality.
Choose None if you feel none of the choice apply.
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18.
Please choose a brand that you believe best describes each quality.
Choose None if you feel none of the choice apply.
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| * 19. Are you male or female? |
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| 21. What is the highest level of education you have completed? |
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| 22. What is your annual household income? |
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| 23. How many people are in your household? | | |
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| 24. What is your ethnicity? |
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