| How familiar are you with each of the following brands?
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| Please indicate your overall attitude toward each of the following brands
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| As a brand, I don't think the quality of ________ is as high as it used to be.
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| The overall reputation of _______ has slipped from where it once was
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| At one time I had a higher opinion of ________
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| If I were an investor I would consider buying stock in _______
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| Competing brands have surpassed _______ with respect to quality
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| As a brand, ________ seems to have a lot of positive momentum
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| I don't think __________ is as popular as it used to be
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| There appears to be less positive talk about ________ products than there used to be
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