brand loyalty

What does the term "brand loyalty" mean to you?

What brand do you display loyalty towards?

How many times have you repurchased this brand?

Never

1-2

2-3

4+

Which of the following, according to you inspires loyalty to a brand?

Quality

Price

Association with the brand

Customer service

5.How likely would it be for you to switch brands if an alternative brand was cheaper?

6.How likely would it be for you to switch brands if an alternative brand's product was of better quality or effectiveness?

7.How likely would it be for you to switch brands if an alternative brand offered more promotions or added value?

8.How likely would it be for you to switch brands if an alternative brand was sold in a more convenient location?

9.How likely would it be for you to switch brands if an alternative brand had a more popular image and a larger public following?

10. How likely is it that you would be loyal to a brand that is similar to your hobbies?