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What is your age?
 
18 to 24
 
25 to 34
 
35 to 44
 
45 to 54
 
55 to 64
 
65 or older
 
 
 
What is your gender?
 
Male
 
Female
 
 
 
What is your income level?
 
Below $1,000
 
$1,000 - $1,999
 
$2,000 - $2,999
 
$3,000 - $3,999
 
$4,000 - $4,999
 
$5,000 and above
 
 
 
Who makes the majority of purchasing decisions for household products?
 
Yourself
 
Spouse/Partner
 
Parents
 
Children
 
 
Rate the importance of these factors when purchasing home appliances (1 = least 5 = most)
Least Important Quite Important Important Very Important Most Important
Feature-rich
Reliability
Durability
User-friendliness
Price
Aesthetic/Design
Brand name
Product functions and features
 
 
Have you seen/heard of these brands before? How did you come to know of these brands? (Check all that applies)
Aztech Home PHILIPS Panasonic Mayer
Yes, Advertisements
Yes, Friends/Family
Yes, Sales/Specials
Yes, Shop displays/ Expos
No, I do not know this brand
 
 
Have you owned products belonging to these brands before?
Yes No
Aztech home
PHILIPS
Panasonic
Mayer
 
 
What products do you think these companies sell? (Check all that applies)
Aztech Home PHILIPS Panasonic Mayer
 
Network products (routers, wifi adapters, etc)
Smartphones
Televisions
Computers
Home appliances
 
 
 
Which of these brands would you most likely purchase home appliances from? (1 = Most likely 4 = Least likely)
Aztech Home
PHILIPS
Panasonic
Mayer
 
 
 
What are your impressions of these products? 
 
Value for money
 
Prestigious
 
Practical
 
Memorable
 
Professional
 
Homey
 
Dull/Plain
 
Feature-rich