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  1. Surveys
  2. 2011
  3. March
  4. B
  5. Branding
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Can you recognize a product on the basis of its brand mascot alone?
 
Always
 
Sometime
 
Often
 
Very rare
 
 
 
Do you relate any product with toons?
 
Always
 
Sometime
 
Often
 
Very rare
 
 
 
Do you think nowadays brand mascots are losing importance to brand personality?
 
Yes
 
No
 
Don't know
 
 
 
Which is your most memorable toon mascot?
 
Amul Butter Girl
 
Fido Dido
 
Chintamani (ICICI)
 
Other
 
 
 
 
Why do you think this brand mascot is the most memorable one?
   
 
 
 
If you are to launch a new product will you depend on a brand personality of a toon mascot to build the brand image of your product? Give reasons?
   
 
 
 
Toon Mascot is more popular in the rural or urban areas? Give reasons?
   
 
 
 
What features do you think a toon mascot should possess so as to remember over a long period of time?
 
Cute
 
Happy Face
 
Suitable to the product
 
Innovative
 
Entertaining
 
Other
 
 
 
 
Would you like if toon mascots are also advertised through clothing, accessories, bags etc?
 
Yes
 
No
 
Depends on the mascot
 
Don't know
 
 
 
Age
   
 
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