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Thank you for your participation.
From the list below can you please indicate the level of importance you would give to each in meeting your business growth objectives in 2015. Your responses will be strictly confidential.
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| Improving customer data and intelligence-gathering to gain insight and anticipate new opportunities. |
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| Expanding into new markets. |
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| Strengthening brand promotion through greater use of direct and digital marketing channels. |
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| Improving the effectiveness of sales processes and activity. |
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| Retaining customer loyalty through improved service or loyalty incentive schemes. |
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| Reducing the direct costs of marketing and sales. |
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