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How happy are you with current mobile targeting capabilities?
Targeting
 
 
 
2) Of these What is the most important type of targeting for your campaigns?
 
Demo
 
Behaviour
 
Location
 
Handset
 
Other
 

 
 
 
3) Would you agree that the mobile adverting industry is lacking quality data?
 
Yes
 
No
 
 
How import mat is it to target emerging markets? (Africa, Brazil, India Latam etc)
Emerging Markets
 
 
 
Would you be willing to pay more for your advertising if it meant less wastage when trying to reach your target audience?
 
Yes
 
No
 
 
How important is data currently in your media planning decisions?
Data