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| Which of the following best describes your position? |
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| what do you think when you hear a brand name？ |
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| Have you ever bought something just because of celeberity endorsement? |
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| What kind of products have you bought only because of celeberity endorsement?(if you have chosen 'No' for the last one,please select 'Nothing' for this) |
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| Please choose how much you consider this factor when you decide to buy a product
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| Do you think advertisements always use the right people for the brand? |
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| Do you ever feel mislead by claims made by celebrities in adevertisments? |
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| Do you think celeberity endorsement will encourage you to buy something? |
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| Do you think you can remain objective even if a celebrity you like has endorsed a product? |
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