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What kind of milk do you usually put in your cereal?
 
Fat Free Milk
 
Low Fat Milk
 
2% Milk
 
Whole Milk
 
None
 
I don't know
 
 
 
Do you like your cereal to be colorful, like Froot Loops, or more traditionally colored, like Cheerios?
 
Colorful
 
Traditonal
 
 
 
Do you add anything into your cereal? If so, what do you add?
 
Fruit
 
Sugar
 
Vitamins
 
Nothing
 
Other
 
 
 
 
Would you ever buy a cereal with unhealthy amounts of sugar?
 
Yes, definitely
 
Maybe
 
Probably not
 
Never
 
 
 
In an average week, how often will you eat breakfast in the morning?
 
Everyday
 
Some days
 
Rarely
 
Never
 
 
 
What, aside from a cereal, is your favorite breakfast food?
   
 
 
 
What catches your eye when buying cereals?
 
The box design
 
The slogan
 
The flavor
 
The name
 
The price
 
 
 
When buying cereal, do you pick a box that is very flashy and colorful, or one more toned down and simple?
 
Colorful
 
Simple
 
 
 
Do you prefer sugary or healthy cereals?
 
Sugary
 
Healthy
 
 
 
What is your favorite cereal of the ones listed below?
 
Lucky Charms
 
Frosted Flakes
 
Special K
 
Mini Wheats
 
Cheerios