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How often do you purchase Chanel products
 
Weekly
 
Monthly
 
Quarterly
 
Annually
 
 
 
What factors influence you to purchase Chanel?
 
The heritage
 
Luxury
 
High quality
 
Trusted brand
 
 
 
What other luxury retailers do you purchase from?
 
Burburry
 
D&G
 
Prada
 
Marc Jacobs
 
Dior
 
Gucci
 
Hugo Boss
 
Jimmy Choo
 
Armani
 
 
 
How often do you purchase from these brands?
 
Weekly
 
Monthly
 
Quarterly
 
Annually
 
 
 
How often do you conduct surveys?
 
Weekly
 
Monthly
 
Quarterly
 
Annually
 
 
 
Do you purchase high street brands
 
Weekly
 
Monthly
 
Quarterly
 
Annually
 
Never
 
 
 
If yes how often?
 
Weekly
 
Monthly
 
Quarterly
 
Annually
 
 
 
What factors persuade you to purchase cheaper brands?
 
Cost
 
Brand snobbery
 
The quality
 
The convience
 
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