Change in Consumer Behavior between Gen X & Y

Age group

1960's-1980's

1980's-2000's

Please drag and rank the following in order in which you spend your income most on:

	Drag your choices here to rank them
Food Rent Utilities Transportation Entertainment Clothes and Accessories Education Health and Insurance Parents and Relatives Savings

What mode of payment do you generally use for your purchases

Debit Card

Credit Card

Cash on Delivery

If you do own a Credit Card, to what limit do you normally use it on a monthly basis?

Below Rs 10000

Rs10000-30000

Above Rs 30000

Please drag and rank(1^st to 6th) the following in order according to how effective they were in creating brand awareness:

	Drag your choices here to rank them
Television Advertisement Mall Stores Magazines Internet Billboards Word of Mouth

What is your preferred mode of relaxation?

Going out for a movie

Visiting friends and family

Shopping

Spending time at home

Recreational activities like partying

Rank the following in order on the basis of their importance while choosing a restaurant

	Drag your choices here to rank them
Health Convinience Status Cost Quality of food and/or service Location

Drag and rank the following in order according to your preference while dining out

	Drag your choices here to rank them
Fast food joint Street food Fine Dining Family Restaurants

Which of the following is your preferred outlet while buying groceries

Local Market

Vegetable peddlers

Small grocery stores

Supermarkets and department stores

How often do you conduct surveys?

Weekly

Monthly

Quarterly

Annually

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