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| Rank the following brands on the basis of your preference- |
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| Cadbury |
| | | Nestle |
| | | Ferrero India |
| | | Amul |
| | | Mars |
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| Rank the following chocolate attributes on the basis of your preference- |
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| Crunchy |
| | | Nutty |
| | | Dark cocoa rich |
| | | Milk |
| | | Caramel |
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| How often do you buy chocolates? |
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| * What purpose do you buy chocolates for? |
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| * On what occasions do you generally buy chocolates- |
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| What is the average amount you spend while buying a chocolate. |
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| 'Jo khaye, kho jaye' - which chocolate brand has the above tagline. |
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| Do celebrity endorsements influence your chocolate buying behavior? |
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| If i don't find my preferred brand or chocolate, I would switch to another. |
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| Have you seen any advertisement of the following chocolates in the last 6 months-
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