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2017
March
C
cheshta
cheshta
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I , Cheshta Arora an MBA-HR student, request you to kindly fill this questionnarie for my research purpose. the purpose is to identify the consumer buying behavior towards branded and non branded jewellery.
Name
Age
18-25
26-32
33-40
41-50
Do you wear jewellery?
Yes
No
Why do you buy jewellery for?
Investment/security
Fashion statement
Occasions
For gift
Festivals
Other
Are you aware of the various jewellery brands available in the market?
Yes
No
Where do you prefer to buy?
Branded store
Traditional family stores
Among which of the following branded
jewellery you prefer to buy?
Tanishq
Gitanjali
D’Damas
Asmi
Nakshatra
Others
Other
Among which of the following
non-branded jewellery you prefer to buy?
Talwar jewellers
khanna jewellers
Other
How frequently do you make jewellery purchases?
Once in a long time
Once a year
Whenever any occasion comes up
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