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Surveys
2011
July
C
Chinese Financial Institition Behaviour
Chinese Financial Institition Behaviour
0%
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Are you born in Mainland China?
(Excluding of born in Hong Kong or Macau)
您是否在中國出生
(不包括於香港或澳門出生)
Yes 是
No 否
Please rank the consideration factors a-h when you choose financial institution
(from the most important factor = 1 to the least important = 8. e.g. d=1, a=2)
當您選擇金融服務機構時會優先考慮之因素,a-h,依重要性排列次序
(以最重要性因素排第1, 順序至 8 為最不注重因素,例子: d=1, a=2)
a. Reputation 名聲
-- Select --
1
2
3
4
5
6
7
8
b. Brand Name 品牌
-- Select --
1
2
3
4
5
6
7
8
c. Bank of Origin 銀行註冊地
-- Select --
1
2
3
4
5
6
7
8
d. Product Variety 產品種類
-- Select --
1
2
3
4
5
6
7
8
e. Service Quality 服務質素
-- Select --
1
2
3
4
5
6
7
8
f. Staff Manner 員工態度
-- Select --
1
2
3
4
5
6
7
8
g. Savings Interest Rate 存款息率
-- Select --
1
2
3
4
5
6
7
8
h. Loan Interest Rate 借貸息率
-- Select --
1
2
3
4
5
6
7
8
Do you have any bank savings account in China?
您是否中國之銀行儲蓄存款的存戶
Yes 是
No 否
Your primary bank savings account is opened at local bank or foreign bank?
您的主要儲蓄存戶是開立於本國還是外資銀行
Local Bank 本國銀行
Foreign Bank 外資銀行
Both 兩者皆有
Which local bank is your major bank savings account opening with?
您的主要儲蓄存戶是開立於那一家本國銀行
Agricultural Bank of China 農業銀行
Bank of China 中國銀行
Bank of Communications 交通銀行
China CITIC Bank 中信銀行
China Construction Bank 建設銀行
China Everbright Bank 光大銀行
China Merchant Bank 招商銀行
China Minsheng Bank 中國民生銀行
ICBC 中國工商銀行
Others (Please specify) 其他 (請註明)
How long have you been customer at this bank? (Please input years as unit) 您已成為這家銀行的儲蓄存戶多久?(請以年作輸入單位)
Any other banking service you are having with this local bank?
您是否在這家本國銀行有其他銀行服務
Yes 有
No 沒有
What kind of other banking services you are currently dealing with this local bank? (Select all that apply)
那您現在於這家本國銀行所選用的其他銀行服務是(可作多項選擇)
Commercial Business 商貿往來
Credit Card 信用卡
Life Insurance 人壽保險
Medical Insurance 醫療保險
Other Insurance 其他保險
Mortgage 樓房貸款
Other Investment 其他投資
Personal Loan 個人貸款
Securities 證券買賣
Unit Trust 信託基金
Others (Please specify) 其他 (請註明)
What reason you are choosing this bank as your major banker (Select all that apply)?
您選用這家本國銀行服務最主要的原因是 (可作多項選擇)
Better social status 提升在社交圈地位
Business for long time 長期業務往來
Good brand name/reputation 良好品牌/商譽
Good local branch network 完善本地分行網絡
Good overseas branch network 完善海外分行網絡
Good service quality 服務優質
Good trustworth 信心保證
Higher interest rate 較高存款息率
More financial products 多元化金融產品
Most friends with account at this bank 友人多持有此銀行之帳戶
Payroll account assigned at this bank 此銀行為指定發薪銀行
Product is more suitable for me 產品較適合我
Proud to be a customer 成為客戶後自豪度
Others (Please specify) 其他 (請註明)
How many time(s) per month do you visit branch for transaction/service?
您使用分行服務/柜枱服務之每月次數
1~3
4~6
7~9
10~15
16~20
21~25
26~30
>30
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