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Please find an individual who looks like they are in our target market. Try to get a mix 60/40 male to female.
Look for:
upscale clothing and equipment
someone with a GoPro or video camera
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Hi, we are conducting a quick survey today to learn about you and the helmet you wear. Do you wear a helmet?
Can we use the information internally for market research purposes? If no, then do not do interview and move on to next
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| What is the sex of the person interviewed? |
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What is your relationship status?
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What is your income range? (household)
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| What is educational background? |
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| If yes, how many children |
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| Do your children join you in your sport activities (Select all that apply)? |
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| Ask if it is OK to take a photo and then take a photo of the person. It would be great if you can get the photo with their gear. |
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How often do you participate in the sport?
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| What sports do you participate in that require a helmet? (Select all that apply)? |
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| What electronic hardware devices do you use during your sport? (Select all that apply)? |
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| What software do you use during your sport? | | |
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| What websites do you use to track your sport? | | |
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| Do you wear your helmet every time you participate in these sports? |
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| What brand of helmet(s) do you own (Select all that apply)? |
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| How long have you had your helmet and how often do you buy a new helmet? | | |
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| Why did you purchase the helmet you use today? Please rank (1-6) the following in order from highest to lowest: |
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| Brand |
| | | Fit |
| | | Price |
| | | Safety |
| | | Design/Appearance |
| | | Features (i.e. built in speakers) |
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| How much did you spend on your helmet? |
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| Where did you purchase your helmet(s) (Select all that apply)? |
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| Have you, or would you purchase a helmet online? Why or why not? | | |
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| If you could change or add anything to your helmet, what would it be? | | |
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| What kind of car do you drive? List all makes/models. | | |
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| What brand of clothes do you use while doing your sport? | | |
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Choose the word that best describes your “fashion style”:
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| Provide one word that best describes you while doing your sport. | | |
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