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  1. Surveys
  2. 2007
  3. November
  4. C
  5. Churn/Acquisition Survey (DirecTV and BFTV subs) -
 

Dear Parent,

Thank you for being a part of the BabyFirstTV family! We are so pleased that you have incorporated BabyFirstTV into your family’s life. We have been working very hard to deliver an enriching, delightful programming line-up, and aim to provide new ways for you and your baby to learn and play together.

At BabyFirstTV, we listen to parents and families. You have been invited to participate in this brief survey because we highly respect your feedback and opinions.

Thank you for taking a few minutes to answer the following questions. Your answers will be strictly confidential.

You will receive a special code to get a FREE BabyFirstTV DVD after you complete the survey. Please start with the survey now by clicking on the Continue button below.
 
 
 
Have you purchased a BabyFirstTV DVD?
 
Yes
 
No
 
 

Do you currently subscribe to BabyFirstTV?
Yes No
 
 

Please read the following statements and indicate how much you agree or disagree.
 

Strongly Agree Agree Disagree Strongly Disagree
"I believe that as a parent in today's world, I should utilize all tools available to help prepare my child for a lifetime love of learning."
 

Strongly Agree Agree Disagree Strongly Disagree
"I believe that satellite and cable companies should offer more educational content for children in their channel line-up."
 

Strongly Agree Agree Disagree Strongly Disagree
"I feel that most of the children's channels are not safe enough for my baby."
 
 

Please list all of the main reasons why you decided to subscribe to BabyFirstTV.
 
Educational tool for my child that inspires learning
 
Another way to interact with my child
 
Assist in my child's development
 
Fun for child
 
Other

 
 

What is the likelihood that you will switch in the future from DirecTV to another cable or satellite company?
Very Likely Somewhat Likely Somewhat Unlikely Very Unlikely
 
 

What is the likelihood that you will switch in the future from DirecTV to another cable or satellite company if DirecTV raises its prices?
Very Likely Somewhat Likely Somewhat Unlikely Very Unlikely
 
 

Which of the following factors do you feel are important components of your DirecTV service?
 
Unique programming such as BabyFirstTV, NFL Sunday Ticket, etc.
 
DirecTV HD
 
Price
 
DVR offerings
 
High-speed internet
 
Other

 
 

Which of the following program offerings on DirecTV are important to you and your family?
 
BabyFirstTV
 
NFL Super Fan
 
NFL Sunday Ticket
 
Mega March Madness
 
XM Satellite radio channels
 
NBA League Pass
 
NASCAR Hot Pass
 
MLS DirectKick
 
NHL Center Ice
 
Other

 
 

Which of the following product offerings on DirecTV do you consider to be innovative?
 
BabyFirstTV
 
NFL Super Fan
 
NFL Sunday Ticket
 
Mega March Madness
 
XM Satellite radio channels
 
NBA League Pass
 
NASCAR Hot Pass
 
MLS DirectKick
 
NHL Center Ice
 
Other

 
 

If DirecTV offered BabyFirstTV as part of your current package, how would that affect your likelihood to switch to another satellite or cable company?
Significantly decrease likelihood Somewhat decrease likelihood Somewhat increase likelihood Significantly increase likelihood
 
 

If another satellite or cable company offered BabyFirstTV as part of a basic package (so you did not have to pay extra for the channel) and DirecTV did not offer BabyFirstTV as part of a basic package, would it increase your likelihood to switch to that company?
Significantly increase likelihood Somewhat increase likelihood Somewhat decrease likelihood Significantly decrease likelihood
 
 

What package do you currently subscribe to on DirecTV?
 
Family
 
Choice
 
Choice Xtra
 
Premier
 
Basico
 
Familiar
 
Familiar Ultra
 
Lo Maximo
 
I don't know
 
 

If BabyFirstTV was included in the next package above your current package, how likely would you be to upgrade to get BabyFirstTV for free?
Very Likely Somewhat Likely Somewhat Unlikely Very Unlikely
 
 

How interested are you in receiving BabyFirstTV in other languages besides English (free of charge) in order to expose your baby to other languages?
Very interested Somewhat interested Somewhat disinterested Very disinterested
 
 

What is your gender?
 
Female
 
Male
 
 

Which of the following ranges does your age fall?
 
Under 18
 
18-24
 
25-34
 
35-44
 
45-54
 
55-64
 
65 or over
 
 

What is your highest level of education?
 
High school/GED
 
Undergraduate degree
 
Masters degree
 
Doctorate degree
 
 

What is your annual household income?
 
$0-$29,999
 
$30,000 - $49, 999
 
$50,000 - $74,999
 
$75,000 - $99,999
 
$100,000 and above
 
 

How would you describe your ethnicity?
 
Caucasian/White
 
African American/Black
 
Latino/Hispanic
 
Asian/Pacific Islander
 
Native American
 
Other
 
 
Please contact [email protected] if you have any questions regarding this survey.
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