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Hello!


Thank you for your time today. As we mentioned in the e-mail, we are conducting a survey on behalf of The Children's Place.


We would like to invite you to take a 5-7 minute survey and be entered for a chance to win a $25 giftcard at The Children's Place!



Your answers will help us improve our products, services and store environment. We need your honest opinions on the questions to come. All information you provide will be kept strictly confidential and will not be used for selling purposes.



Please start with the survey now by clicking on the Continue button below.

 
 

* Which of the following best describes how often you are involved in the purchase of clothing for children ages 10 and under - either for your own children or for children you are close to?
 
Always
 
Almost always
 
Sometimes
 
Rarely
 
Never
 
 

* Do you work for any of the following types of companies:

  • a retailer

  • an advertising agency

  • a research firm

  • a children's products company?
 
Yes
 
No
 
 
 
* Have you visited a Children's Place location or shopped on the website in the past year?
 
Yes
 
No
 
 
 
How about in the past 6 months?
 
Yes
 
No
 
 
 
Have you made a purchase at The Children's Place in the past 6 months?
 
Yes
 
No
 
 
 
Please enter your zip code or postal code
   
 
 
 
Thank you for your time today. The following questions are about attitudes and shopping behaviors for children's products. We would like your honest feedback. Your opinions will help The Children's Place on perfecting what you, the customer, are looking for in our stores.

Please be as open and honest as possible.

Thank you!
 
 
 
Regardless of when it is available to you, what is the best time to buy fall clothing?
 
A year ahead of time, during an end of season sale
 
As soon as the fall clothes arrive in the store, regardless of the weather outside
 
Right before school starts, regardless of the weather outside
 
When the weather starts to get colder, regardless of the particular time of year
 
Other
 
 
 
 
When do you usually begin to purchase fall clothing for your children?
 
Early to mid August
 
Mid to late August
 
Early to mid September
 
Mid to late September
 
Early to mid October
 
Mid to late October
 
After October
 
Other
 
 
 
 
When do you generally start transitioning your children from wearing summer clothes to fall clothes?
 
Early to mid August
 
Mid to late August
 
Early to mid September
 
Mid to late September
 
Early to mid October
 
Mid to late October
 
After October
 
Other
 
 
 
 
Which statement best describes how you shop for children's clothing during the fall season:
 
I make one big trip to buy the majority of my fall clothes
 
I purchase a few items at a time as the season progresses
 
Other
 
 
 
When would be the ideal time to purchase the following items:
August September October November December I never need this item
Heavy winter jacket
Snow pants/boots
Winter Accessories (scarf, gloves, hat)
Sweatshirts
Light fleece jacket
Long sleeve shirts
 
 
 
Which of the following statements do you agree with most?
 
I feel that fall clothing is in stores too early
 
I feel that fall clothing is in stores right on time
 
I feel that fall clothing is in stores too late
 
 
 
Please complete the following statement by selecting all that apply from the list below

At this time of year, I would like to see MORE __________ at children's retailers

 
Tank tops
 
Jeans
 
Dresses
 
Shorts
 
Winter Jackets
 
Bathing suits
 
Jackets
 
Leggings
 
Skirts/Skorts
 
Long sleeve shirts
 
Short sleeve shirts
 
Tights
 
Sweaters
 
Sweatshirts
 
Other
 

 
 
 
Please complete the following statement by selecting all that apply from the list below

At this time of year, I would like to see LESS __________ at children's retailers

 
Shorts
 
Winter Jackets
 
Jackets
 
Tank tops
 
Bathing suits
 
Leggings
 
Jeans
 
Long sleeve shirts
 
Tights
 
Sweaters
 
Skirts/Skorts
 
Short sleeve shirts
 
Dresses
 
Sweatshirts
 
Other
 

 
 
 
Which of the following do you feel should always be in stock, regardless of the time of year?
 
Jackets
 
Bathing suits
 
Skirts/Skorts
 
Tank tops
 
Sweaters
 
Leggings
 
Sweatshirts
 
Shorts
 
Long sleeve shirts
 
Tights
 
Winter Jackets
 
Dresses
 
Other
 

 
 
 
When is the best time to start shopping for Halloween costumes?
 
Late August
 
Early to mid September
 
Mid to late September
 
Early to mid October
 
Mid to late October
 
Other
 
 
 
 
Which of the following statements do you agree with most?
 
I feel that Halloween costumes are in stores too early
 
I feel that Halloween costumes are in stores right on time
 
I feel that Halloween costumes are in stores too late
 
 
 
Have you been to The Children's Place within the last two months?
 
Yes
 
No
 
 
Thinking back to your last trip to The Children's Place...

Were you looking for specific items or just browsing?
 
Looking for something specific
 
Just browsing
 
 
 
What items were you looking for?

Please select all that apply

 
Jackets
 
Tights
 
Long sleeve shirts
 
Shorts
 
Leggings
 
Jeans
 
Sweatshirts
 
Winter Jackets
 
Short sleeve shirts
 
Dresses
 
Tank tops
 
Skirts/Skorts
 
Bathing suits
 
Sweaters
 
Other
 

 
 
 
Were you able to find what you were looking for?
 
Yes - easily
 
Yes - with some assistance
 
No - the item didn't come in the size I wanted
 
No - the item didn't come in the color I wanted
 
No - the item was not in the store
 
 
 
Were you able to purchase a different item instead?
 
Yes - I got the item in a different size
 
Yes - I go the item in a different color
 
Yes - I got a similar item
 
No - I only wanted that particular size
 
No - I only wanted that particular color
 
No - I only wanted that particular item
 
 
 
Based on your last trip to The Children's Place, were you able to find products you wanted for the season you were shopping for?
 
Yes
 
No
 
 
 
The Children's Place has my neighborhood's climate in mind when selecting the clothing for my local Children's Place store
 
Strongly Disagree
 
Disagree
 
Neutral
 
Agree
 
Strongly Agree
 
 
 
I feel other retailers (aside from The Children's Place) have my neighborhood's climate in mind when selecting the clothing for my local store
 
Strongly Disagree
 
Disagree
 
Neutral
 
Agree
 
Strongly Agree
 
 
 
Based on your experience, what retailers have products to fit your particular climate?

Please select all that apply

 
Gymboree
 
Walmart
 
Target
 
JC Penney
 
Crazy 8
 
BabyGap/GapKids
 
Crewcuts
 
Toys R Us
 
K-Mart
 
Limited Too/Justice
 
Sears
 
Babies R Us
 
P.S. from Aeropostale
 
Macy's
 
77kids
 
The Children's Place
 
Kohl's
 
Old Navy
 
Other
 

 
 
 

Just For The Record

The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
 

What is your gender?
 
Male
 
Female
 
 
How many children do you have?
   
 
 
 
What ages & genders are your children?

Please check all that apply

 
Newborn Girls (0-12 months)
 
Baby Girls (1-3 years old)
 
Big Girls (4-6 years old)
 
Tween Girls (7-10 years old)
 
Newborn Boys (0-12 months)
 
Baby Boys (1-3 years old)
 
Big Boys (4-6 years old)
 
Tween Boys (7-10 years old)
 
Other
 

 
 

Roughly speaking, in what range does your total annual family income fall?
 
Under $25,000
 
$25-35,000
 
$35-50,000
 
$50-75,000
 
$75-100,000
 
$100-150,000
 
Over $150,000
 
Prefer not to answer
 
 

Do you consider yourself to be Hispanic or of Hispanic decent?
 
Yes
 
No
 

* Which of the following categories best describes your ethnic background?
 
Caucasian/White
 
African American
 
Latino/Hispanic
 
Asian
 
Prefer not to answer
 
Other
 
 
 
* Please select your country of residence
 
The United States
 
Canada
 
 
 
Please enter your e-mail address for a chance to win a $25 giftcard
   
 
 
 
Can we contact you via email to provide information about future promotions or offers from The Children's Place?
 
Yes
 
No
 
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