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Surveys
2015
January
C
ColorPoint
ColorPoint
Lowe's Customer Survey
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Why did you purchase your plants at Lowe's?
Convenience
Low Prices
Quality
Selection
Knowledgeable Sales Staff
Other
Why do you purchase plants? (choose as many as apply)
Enjoy Gardening
Home Beautification
Event or Party Decorating
Gift
Other
How will you use the plants you purchased? (choose as many as apply)
Match home decor
Favorite colors
Seasonal colors
Fashion color trends
Other
Did you read/use the care label when making your choice?
Yes
No
Rank your favorite flower colors: (1 star - 5 stars)
Blue
Orange
Pink
Purple
Red
Yellow
White
Why did you choose the particular plants that you purchase? (choose as many as apply)
Sun-Shade
Size-Growth Habit
Flower form or type
Foliage form or type
Color selection
Other
Did you plan on buying the specific types and colors of plants in your basket, or did you buy items on impulse based on the garden center's selection?
Bought items I planned
Bought items on impulse
Do you recognize plant brands such as Proven Winner, Monrovia or Waves?
No
Yes
Why didn’t you purchase a branded plant such as Proven Winner, Garden Club Select or Waves?
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