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Surveys
2011
July
C
Colour & Brand Survey
Colour & Brand Survey
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1. Are you born in Canada?
Yes
No
I wish not to answer
2. How long have you lived in Canada (years)?
3. What is your age group?
21 and under
22 to 34
35 to 44
45 to 54
55 to 64
65 and over
I wish not to answer
4. What is your origin or descent (Select all that apply)?
Chinese
Vietnamese
Japanese
Taiwanese
Korean
Cambodian
Filipino
Malaysian
Other
5. Choose the colour that best represents each emotion (Select all that apply):
White
Blue
Green
Red
Black
Yellow
Purple
N/A
Happiness
Marriage
Lucky
Death
Fear
Unlucky
6. Colour is important to me when I shop for (Select all that apply):
Furniture
Apparel
Food
Automobiles
Electronics
Other
7. I am familiar with the colour of the following brands:
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
N/A
Coca-Cola
Nike
Ford
IBM
Heinz
Apple
Pepsi
Polo Ralph Lauren
Levi's
8. Have you purchased a product from at least one (1) of the above brands outside of Canada?
Yes
No
9. I would change the colour of the following brands:
Yes
No
N/A
Coca-Cola
Nike
Ford
IBM
Heinz
Apple
Pepsi
Polo Ralph Lauren
Levi's
10. If you answered "yes" to any of the brands in the previous question, please describe why:
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