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1. Are you born in Canada?
 
Yes
 
No
 
I wish not to answer
 
 
 
2. How long have you lived in Canada (years)?
   
 
 
 
3. What is your age group?
 
21 and under
 
22 to 34
 
35 to 44
 
45 to 54
 
55 to 64
 
65 and over
 
I wish not to answer
 
 
 
4. What is your origin or descent (Select all that apply)?
 
Chinese
 
Vietnamese
 
Japanese
 
Taiwanese
 
Korean
 
Cambodian
 
Filipino
 
Malaysian
 
Other
 

 
 
5. Choose the colour that best represents each emotion (Select all that apply):
White Blue Green Red Black Yellow Purple N/A
Happiness
Marriage
Lucky
Death
Fear
Unlucky
 
 
 
6. Colour is important to me when I shop for (Select all that apply):
 
Furniture
 
Apparel
 
Food
 
Automobiles
 
Electronics
 
Other
 

 
 
7. I am familiar with the colour of the following brands:
Strongly Agree Agree Neutral Disagree Strongly Disagree N/A
Coca-Cola
Nike
Ford
IBM
Heinz
Apple
Pepsi
Polo Ralph Lauren
Levi's
 
 
 
8. Have you purchased a product from at least one (1) of the above brands outside of Canada?
 
Yes
 
No
 
 
9. I would change the colour of the following brands:
Yes No N/A
Coca-Cola
Nike
Ford
IBM
Heinz
Apple
Pepsi
Polo Ralph Lauren
Levi's
 
 
 
10. If you answered "yes" to any of the brands in the previous question, please describe why:
   
 
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