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Competitive Intelligence Ethical issues

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Hello:
You are invited to participate in our survey [Project Description Here]. In this survey, approximately [Approximate Respondents] people will be asked to complete a survey that asks questions about [General Survey Process]. It will take approximately [Approximate Time] minutes to complete the questionnaire.

This survey will ask you to judge a variety of information-gathering situations you may encounter. The cases range from situations you may encounter over the telephone, through face-to-face contact at trade shows, airports and other venues, to using personal contacts, as well as collecting information within your own company. We hope you find the survey useful. Complete this survey and you will receive a report comparing your responses to those of your peers from around the world.



Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Assemgul Sarysheva (email [email protected])

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.



 
 
 
* I work for a company in this industry
 
Manufacturing/Industrial
 
Technology/Telecom
 
Marketing/Advertising
 
Professional & Consulting Services
 
Finance&Banking
 
Retail/Consumer Goods
 
Healthcare/Pharma/Biotech
 
Other
 
 
 
Please indicate the country your company is based in
 
 
 
* How long have you worked for this company?
 
less than a year
 
1-3 years
 
3-5 years
 
more than 5 years
 
 
 
* Does your company have specific Code of Ethics that specifies guidelines for collecting competitive information?
 
Yes
 
No
 
 
Are you familiar with the contents of this code?
 
Yes
 
No
 
 
Which in your opinion are ethical and unethical ways of learning about competitors?
Ethical Unethical
Interviewing competitors' employees for a job that does not exist to gather information indirectly
Infiltrating customers' operations with salespeople or engineers to learn about competitors' new product design
Acquisition and analysis of competitors' products
Using published material and public documents such as court records
Direct observation under secret conditions
Market surveys and consultants reports
Trespassing on competitors' property
Bribing competitors' suppliers or employees
 
 
 
* Please determine if the actions below are Normal, Aggressive, Unethical, or Illegal. Select one answer for each question or situation.

OVER THE PHONE:
1) I call a supplier to my industry (and have identified myself) to ask specific questions about my company's rival. 
 
Normal
 
Agressive
 
Unethical
 
Illegal
 
 
OVER THE PHONE
2) I work for a company and am also attending business school at night. I use my B-school status as a pretext. While calling for information on a rival, I call from home and identify myself as a student looking for information about the rival.
 
Normal
 
Aggressive
 
Unethical
 
Illegal
 
 
 
OVER THE PHONE

3) I am calling at home for my company and have dialled the free customer service line for our rival to request information they dispense to anyone who calls. I give the operator my home contact information, but do NOT provide my employer information. *
 
Normal
 
Aggressive
 
Unethical
 
Illegal
 
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