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Hello:
You are invited to participate in my survey about consuming idea analysis of luxury brand particularly among Chinese. It will take approximately 10 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. If you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for me to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. If you have questions at any time about the survey or the procedures, you may contact Cheng Cheng by email: [email protected]

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

您好:

谢谢您参与我关于中国奢侈品消费观的调查,问卷大约需要10分钟来完成。
您对这项研究的参与是完全自愿的,如果有任何问题您不愿意回答,您可以在任何时候退出。 听取您的意见对我很重要。
您在问卷中的答案将会严格的保密,并且所有数据都将会统一处理。如果您在任何时候对此问卷或者问卷过程有任何疑问,您可以联系用邮件联系我,[email protected]

谢谢您的时间和支持。请点击 Continue 来开始问卷。


 
 
 
1. How old are you?/年龄?
 
15-20 years old
 
21-25 years old
 
26-30 years old
 
31-40 years old
 
40-50 years old

 
 
 
2. Gender/性别
 
Male/男
 
Female/女
 
 
 
3. Occupation/职业
 
student/学生
 
teacher/老师
 
officer/白领
 
worker/蓝领
 
no job/无业
 
Other
 
 
 
 
4. Nationality/国籍
 
 
 
5. Who is sponsor for your living fees?/你生活费的来源?
 
By yourself/自己
 
By parents/父母
 
By organizations/机构(例如:公司,学校)
 
Other
 

 
 
 
6. which one do you think is more close to "luxury" below?/你觉得以下哪几项更接近“奢侈”?
 
designer goods (e.g. accessorizes/ watches/ clothes etc.)/名牌(例如:穿戴装饰品/表/衣服 等)
 
spa and massage/温泉和按摩
 
traveling/旅游
 
cars/车
 
Other
 

 
 
 
7. What do you feel about luxury brand?/你对奢侈品牌的感觉是怎样的?
 
Obsessed/痴迷
 
Nice but NOT worthy/好看但不值得
 
Nice and worthy/好看但值得
 
Nothing special/没有什么特别的
 
Other
 
 
 
 
8. Which of these luxury brands have you heard of?/你知道以下哪些奢侈品牌?
 
Louis Vuitton
 
Burberry
 
Dior
 
Gucci
 
Cartier
 
Rolex
 
Celine
 
Dunhill
 
Prada
 
Miu Miu
 
McQueen
 
Mulberry
 
Hermes
 
Chanel
 
Fendi
 
Tiffany & co
 
Yves Saint Laurent

 
 
 
9. Where do you hear about this luxury brands?/你从哪里知道的这些奢侈品牌?
 
Magazines and newspapers
 
News
 
Internet
 
Friends
 
Radio
 
Advertisements
 
Other
 
 
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