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A. Demographics

Q.1 Respondent's Gender
 
Male
 
Female
 
 
 
Q.2 Age Group
 
24 - 30 years
 
31 - 35 years
 
36 - 40 years
 
41 - 50 years
 
51 - 60 years
 
Above 60 years
 
 
 
Q.3 Educational Qualification
 
Bachelor / Graduation
 
Masters
 
MS / M.Phil / Post Graduation
 
Ph.D.
 
 
 
Q.4 What is your job status?
 
Student
 
Employed
 
Self-employed
 
 
 
Q.5 Semester of Commonwealth Executive MBA (CEMBA) (at AIOU):
 
1
 
2
 
3
 
4
 
 
 
B. Internet vs Traditional Media

Q.1 Which medium is more influential to advertise?

Please rank (prioritize) the given options in the following questions; '1' represents highest and '5' represents lowest rank. And please, do not use the same rank for more than one factor.
Internet / website
TV
Newspaper
Magazines
Radio
 
 
 
Q.2 You prefer to shop Online as compared to visiting the shop?
 
Most Often
 
Often
 
Least Often
 
Seldom
 
Never
 
 
 
* Q.3_a) Please classify the time of your day for the following in percentage '%'.
(means distribution for the categories equals 100).
Hours per Weekday (%)
Watching TV
Listening to the Radio, over the air
Reading printed Magazines
Reading printed newspapers
On the Internet
0
Values must add up to 100
 
 
 
* Q.3_b) Please classify the time you spend on weekend for the following in percentage '%'.
Hours per Weekend day (%).
Watching TV
Listening to the Radio, over the air
Reading printed Magazines
Reading printed newspapers
On the Internet
0
Values must add up to 100
 
 
 
Q.4 How long have you been using Internet (including using e-mail, ftp, gopher etc.)?
 
Less than 6 months
 
6 to 12 months
 
1 to 3 years
 
4 to 6 years
 
7 years or more
 
Commonwealth Executive Master of Business Administration [CEMBA] --- Allama Iqbal Open University (AIOU)
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