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Surveys
2011
February
C
Consumer Attitude towards Websites and Internet Ad
Consumer Attitude towards Websites and Internet Ad
Consumer Attitude towards Websites and Internet Advertising
0%
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A.
Demographics
Q.1 Respondent's Gender
Male
Female
Q.2 Age Group
24 - 30 years
31 - 35 years
36 - 40 years
41 - 50 years
51 - 60 years
Above 60 years
Q.3 Educational Qualification
Bachelor / Graduation
Masters
MS / M.Phil / Post Graduation
Ph.D.
Q.4 What is your job status?
Student
Employed
Self-employed
Q.5 Semester of Commonwealth Executive MBA (CEMBA) (at AIOU):
1
2
3
4
B.
Internet vs Traditional Media
Q.1 Which medium is more influential to advertise?
Please rank (prioritize) the given options in the following questions; '1' represents highest and '5' represents lowest rank. And please, do not use the same rank for more than one factor.
Internet / website
-- Select --
1
2
3
4
5
TV
-- Select --
1
2
3
4
5
Newspaper
-- Select --
1
2
3
4
5
Magazines
-- Select --
1
2
3
4
5
Radio
-- Select --
1
2
3
4
5
Q.2 You prefer to shop Online as compared to visiting the shop?
Most Often
Often
Least Often
Seldom
Never
*
Q.3_a) Please classify the time of your day for the following in percentage '%'.
(means distribution for the categories equals 100).
Hours per Weekday (%)
Watching TV
Listening to the Radio, over the air
Reading printed Magazines
Reading printed newspapers
On the Internet
0
Values must add up to 100
*
Q.3_b) Please classify the time you spend on weekend for the following in percentage '%'.
Hours per Weekend day (%).
Watching TV
Listening to the Radio, over the air
Reading printed Magazines
Reading printed newspapers
On the Internet
0
Values must add up to 100
Q.4 How long have you been using Internet (including using e-mail, ftp, gopher etc.)?
Less than 6 months
6 to 12 months
1 to 3 years
4 to 6 years
7 years or more
Commonwealth Executive Master of Business Administration [CEMBA]
--- Allama Iqbal Open University (AIOU)
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