Consumer awareness towards healthy snacks

Have you heard of Crax corn rings?

Yes

No

When was the last time you ate Crax?

Crax is a snack for :

What do you see Crax as :

Fun - childhood memory of putting a corn ring on each finger

Tasty snack

Healthy snack option considering it is made of corn (baked not fried)

Other

Can ready to eat snacks (Aliva, Smart Chips etc.) be healthy?

Yes

No

Portrayed as healthy but I don't think so

Does the positioning of chips, biscuits, wafers as a "healthy snack option" make you buy the product?

Yes

No

Other

Will you eat a "healthy" wafer or a biscuit if it is not as tasty as a fried one?

Yes, I care about the calories

No

Other

Does a snack advertisement (eg. Hippo) saying - BAKED NOT FRIED make you buy the product?

Yes

No

Yes , but if it does not taste good I will never buy it again

Other

Why do you buy a particular snack like chips, biscuit, munchies etc ?
Rank the factors from 1 - Most important to 5 - Least important

Age ?