consumer behavior analysis

Which Besan brand do you use?

Are you satisfied with the besan brand you are using?

Yes

No

Are you aware of Fortune besan?

Yes

No

Would you like to shift your brand to Fortune?

Yes

No

How frequently do you buy besan?

Weekly

Fortnightly

Monthly

Whenever needed

From where do you prefer to purchase groceries?

Kirana store

Super market

Departmental store

Convenience store

What is the alternative purchase plan, if preferred besan brand is not available?

Try at another shop/store

Postpone purchase

Buys another brand

Rank (1-5,1=Most preferred 5=Least preferred) Besan brand on the following parameters:

What influences your preference for choosing Besan brand?

Family

Friends

Self

For each of the question below, circle the response that best characterize how you feel about the statement.