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  1. Surveys
  2. 2013
  3. April
  4. C
  5. Consumer behavior in Private Label
0%
Exit Survey
 
 
Hello:
My name I am a student of ESSEC Business School. Currently I’m working on my graduating thesis about consumers’ orientations towards the private labels. It would be grateful if you could help me to fill in this questionnaire.

All the data will remain anonymous and will be used only for this marketing research. It will take approximately 5 minutes to complete the questionnaire.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

 
 
 
 
Q1: How often do you buy private label products?
 
5-7 times in a week
 
1-3 times in a week
 
2-3 times in a month
 
Once in a month
 
Less than once in a month
 
Never
 
 
 
Q2: When did you start to buy private label?
 
More than 10 years ago
 
5-10 years ago
 
1-3 years ago
 
Last year
 
Last 6 months
 
Never
 
 
Q3: Why do you buy private label products?
Stongly Agree Agree Neutral Disagree Strongly Disagree
Cheap
High performance-price ratio
High Quality
Good-looking packaging
Good brand image (Auchan, Carrefour, etc.)
Position of the product on the shelf
 
 
 
Q4: Which type of private label products do you buy?
 
Snack
 
Frozen Food
 
Groceries
 
Drinks
 
Beauty & Personal Care
 
Clothing & Accessories
 
Electronics
 
Garden & Pets
 
Furniture & Household
 
Entertainment and Books
 
Outdoor & Travel
 
Other
 

 
 
Q5: In which cases will you buy more private label products?
Stongly Agree Agree Neutral Disagree Strongly Disagree
Cheaper price
More income
Better packaging
Better quality
Know more about the retailer (Leaderprice, Auchan, Carrerfour, etc.)
More information in the media (advertisement, brochure, etc.)
 
 
 
Personal Information

1.Your sex:
 
Female
 
Male
 
 
 
2. Your age:
 
0-25
 
26-35
 
36-50
 
50-64
 
More than 65
 
 
 
3. You are currently:
 
Student
 
Working fulltime
 
Working part time
 
Retired
 
Working at home
 
Unemployed
 
 
 
4. Number of people in your household:
 
Only me
 
2
 
3
 
4 and more