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Surveys
2011
July
C
CONSUMER COCREATION
CONSUMER COCREATION
0%
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How long have you been participating in virtual co creation project with the brand Threadless ?
Less than 6 months
Over than 6 months but less than 1 year
1-3 years
Over 3 years
How much do you trust the brand Threadless in terms of quality, services and security?
Very little
Little
Neutral
Much
Very much
Have you ever bought products from Threadless ?
Never
One time
2-5 times
Over 5 times
why do you participate in virtual co creation with Threadless ?
Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
I am curious about the product
I am interested in the product
I am dissatisfied with existing products
I want to save others from having the same negative experiences as me
My contributions help me to shake off frustration about bad products
I want to help others
I want to warm others of bad products
I want to give others the opportunity to buy the right product
I expect to receive support and tips from other users
I want to keep up with new ideas and innovations
Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
I enjoy dealing with new products
I want to construct products adapted to my needs
I have a strong need for creating solutions
I want to gain knowledge
I want to test my capabilities
I want to improve my skills
I have ideas I want to introduce to producers
I want to get in touch with producers
I want to become known as co-inventor
I hope to get a monetary compensation according to the effort made
Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
I want to get paid for it
I expect an appropriate reward for my support in return
I believe a chat among like-minded people is a nice thing
I meet nice people in this way
I want to be involved in a social group
I want to gain recognition from producers and other users
I want to express myself
I want to have the feeling of contributing to a cause
I enjoy participating and giving my opinion
My contribution makes me feel good about myself
Please rank (1-4) the following co creation' stages in order of interest:
Ideation
:generating new ideas for products,brainstorming of new product, service
-- Select --
1
2
3
4
Product design and development
:designing new product, participating in the product development, choosing the architecture of the producT
-- Select --
1
2
3
4
Product testing
:testing new product, giving your opinion for improvement, scoring designs and slogans
-- Select --
1
2
3
4
Product support
:helping other users with their concerns and their particular problems, sharing your experience with other consumers
-- Select --
1
2
3
4
According to you, how much time and effort those stages required ?
Very little
Little
Neutral
Much
Very much
Ideation
Product design and development
Product testing
Product support
Compare to other members of the community how much is your level of involvement in those activities ?
Much less
Less
Neutral
More
Much more
Ideation
Product design and development
Product testing
Product support
What is your personality ?
Strong disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
I am creative
I am novelty seeking
I am curious
I am innovative
I am an early adopter of new products
I am interested in virtual new product development
I am knowledgeable about this industry
I like solving problems
I am a reward-oriented person
I am a big web user
I am interested in innovative activities
What is your gender ?
Male
Female
How old are you ?
Less than 18 years
18-24 years
25-30 years
Over 30 years
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