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How long have you been participating in virtual co creation project with the brand Threadless ?
 
Less than 6 months
 
Over than 6 months but less than 1 year
 
1-3 years
 
Over 3 years
 
 
 
How much do you trust the brand Threadless in terms of quality, services and security?
 
Very little
 
Little
 
Neutral
 
Much
 
Very much
 
 
 
Have you ever bought products from Threadless ?
 
Never
 
One time
 
2-5 times
 
Over 5 times
 
 
why do you participate in virtual co creation with Threadless ?
Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree
I am curious about the product
I am interested in the product
I am dissatisfied with existing products
I want to save others from having the same negative experiences as me
My contributions help me to shake off frustration about bad products
I want to help others
I want to warm others of bad products
I want to give others the opportunity to buy the right product
I expect to receive support and tips from other users
I want to keep up with new ideas and innovations
Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree
I enjoy dealing with new products
I want to construct products adapted to my needs
I have a strong need for creating solutions
I want to gain knowledge
I want to test my capabilities
I want to improve my skills
I have ideas I want to introduce to producers
I want to get in touch with producers
I want to become known as co-inventor
I hope to get a monetary compensation according to the effort made
Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree
I want to get paid for it
I expect an appropriate reward for my support in return
I believe a chat among like-minded people is a nice thing
I meet nice people in this way
I want to be involved in a social group
I want to gain recognition from producers and other users
I want to express myself
I want to have the feeling of contributing to a cause
I enjoy participating and giving my opinion
My contribution makes me feel good about myself
 
 
 
Please rank (1-4) the following co creation' stages in order of interest:
Ideation:generating new ideas for products,brainstorming of new product, service
Product design and development:designing new product, participating in the product development, choosing the architecture of the producT
Product testing:testing new product, giving your opinion for improvement, scoring designs and slogans
Product support:helping other users with their concerns and their particular problems, sharing your experience with other consumers
 
 
According to you, how much time and effort those stages required ?
Very little Little Neutral Much Very much
Ideation
Product design and development
Product testing
Product support
 
 
Compare to other members of the community how much is your level of involvement in those activities ?
Much less Less Neutral More Much more
Ideation
Product design and development
Product testing
Product support
 
 
What is your personality ?
Strong disagree Disagree Neither agree nor disagree Agree Strongly agree
I am creative
I am novelty seeking
I am curious
I am innovative
I am an early adopter of new products
I am interested in virtual new product development
I am knowledgeable about this industry
I like solving problems
I am a reward-oriented person
I am a big web user
I am interested in innovative activities
 
 
 
What is your gender ?
 
Male
 
Female
 
 
 
How old are you ?
 
Less than 18 years
 
18-24 years
 
25-30 years
 
Over 30 years
 
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