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Surveys
2015
April
C
consumer decision making towards luxury cars
consumer decision making towards luxury cars
0%
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AGE:
OCCUPATION:
GENDER:
NATIONALITY:
what type of luxury do you own or would like to buy ?
sedan
coupe
convertible
SUV
how would you rate the following reasons while buying a luxury car :
agree
strongly agree
neutral
disagree
strongly disagree
social status
to feel unique
to satisfy myself
because it is affordable
which of the following attributes are the most influential while buying a luxury car ?
agree
strongly agree
neutral
disagree
strongly disagree
performance
comfort
quality
price
style / design
brand
safety innovations
services provided
offers
environmental friendliness
built-in technologies
rate the following external sources from which you would obtain information for luxury cars
agree
strongly agree
neutral
disagree
strongly disagree
television
radio
newspaper
magazines
the internet
family and friends
billboards
what kind of service do you expect at luxury car showrooms ?
agree
strongly agree
neutral
disagree
strongly disagree
professionalism
i expect the dealer to make me feel at ease
easy buying process
which social networking websites do you think are influential for a high involvement purchase ?
facebook
twitter
instagram
youtube
linked in
None
what was the main driving force behind buying a luxury car? ( answer in 2-3 words)
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