consumer preference towards schmitten chocolates

* Which brand of chocolate do you prefer?

Schmitten

Cadbury

Nestle

Mars

Amul

Other

How much importance do you give to the following factors when you purchase chocolates?

* Which form of a chocolate do you like?

Hard

Nuttied

Crunchy

Chew

* Ideal chocolates would taste as follows:-

* What pack do you purchase of your preferred
brand?

Small

Big

Celebration Pack

* Which media of advertisement influences you to purchase chocolates?

* How frequently do you purchase chocolates?

* If your preferred brand is not available for repeat purchases, then what will you do?

Postpone your purchase

Switch over to other brand

Go to the other shop to search for your preferred brand

* If another brand of the same appears in the markets, will you prefer to stop buying this brand and buy the new brand?

Yes

No

Can’t say

Do following sales promotion schemes affects your purchase decision?