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| Q1.How often do you shop for furniture? |
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| Q2.Who accompanies you with the furniture shop? |
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| Q3.How many different shops you visit before making a purchase? |
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| Q4.How many times you visit the shop before you make the purchase? |
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Q5.Please rank (1-6) the following six benefits in order of importance that you would attach to each while selecting furniture:
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| Durability |
| | | Aesthetics |
| | | Portability |
| | | Service |
| | | Affordability |
| | | Brand Name |
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| Q6.From what kind of shops you often buy furniture? |
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| Q7.Which of the format do you like most? |
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| Q8.Rank the following attribute on a scale of 1 to 5 (1 being the most important and 5 being the least important) in terms of importance you attach with each while deciding on the store: |
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| Size of the Store |
| | | Reputation |
| | | Store Layout |
| | | Location |
| | | Quality of Salespeople |
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| Q9.When making a purchase at Home ,rate the following benefits on a scale in terms of importance you attach with each while making a purchase.
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| Q10.When making a purchase at Furniture World ,rate the following benefits on a scale in terms of importance you attach with each while making a purchase.
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