CONSUMER SURVEY

Do you buy baked goods (cupcakes, cookies, cakes, etc.)?

Yes

No

How often do you buy baked goods (cupcakes, cookies, cakes, etc.)?

Where do you buy baked goods?

Online

Supermarket

Store

Other

Have you ever purchased baked goods online before? (1) If haven’t :Would you? Why/Why not? (2)If have: Do you enjoy the experience with purchasing baked goods online or do you prefer in-store purchases? Please explain.

Please rate the below aspects on its significance to your decision of what baked goods to purchase
(5 is most significant and affects decision the most; 4 is very important; 3. is somehow important 2 is “it’s nice but I could take it or leave it”; 1 it doesn’t matter or affect decision at all) :

Social aspect of business (ex: portion of proceeds goes to charity)

Taste

Quality of ingredients

Nutrition

Location (close to work, home, etc.)

Other aspects that influences your decision of what baked goods to purchase:(optional)

Have you ever made donations through crowdfunding sites such as Kickstarter, Donors Choose, and IndieGoGo before?

Yes

No

If yes: What was the name of crowdfunding sites? What was the cause? (optional) Why did you use the crowdfunding site to make the donation?

Do you purchase products from socially-responsible businesses like Tom’s Shoes, Newman’s Own, etc.? If yes, how often?

What is your occupation?