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1.Have you bought something in Costa?
 
Yes
 
No
 
 
 
2.Where did you collect the information about Costa? [Multiple choice]
 
Internet (like email, website)
 
Newspaper/ Magazines
 
TV
 
Friends
 
Leaflets
 
Other
 

 
 
 
3.How frequently do you purchase from Costa coffee?
 
Once a week
 
More than 3 times per week
 
Less than 3 times per month
 
More than 3 times per month
 
 
 
4.Which is first choice in following coffee Shop?
 
Costa
 
Starbucks
 
Coffee Nero
 
Other
 
 
 
 
5.Please rate the satisfaction level of Costa?
 
Highly satisfied
 
Satisfied
 
General
 
Dissatisfied
 
 
6.Please rate the importance level for following factors? (5 reflects very important, 1 reflects not important )
5 4 3 2 1
Comfortable environment
Convenient (easy to find)
Acceptable price
Variety of coffee and food
Friendly service
Quickly service
Good taste
packaging
 
 
7.Please score the level of satisfaction of following aspects in Costa coffee? (5 reflects the highest degree of satisfaction and 1 the lowest)
5 4 3 2 1
Comfortable environment
Convenient (easy to find)
Acceptable price
Variety of coffee and food
Friendly service
Quickly service
Good taste
packaging
 
 
 
8.Which fields need to make improvements mostly?(no more than 3)
 
Comfortable environment
 
Convenient (easy to find)
 
Acceptable price
 
Variety of coffee and food
 
Friendly service
 
Quickly service
 
Good taste
 
packaging

 
 
 
9.Do you know charities that Costa Foundation does?
 
Yes,I know.But it's not enough
 
Yes,I know and I appreciate it.
 
No.
 
 
 
10.If you have never been to Costa, will you consider if you can get a discount?
 
Yes
 
No
 
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