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Age
 
 
 
What is your Profession?
 
Student
 
Servicemen
 
Businessmen
 
Housewife
 
Other
 
 
 
 
Which medium of advertisement do you prefer?
 
TV
 
Radio
 
Newspaper
 
 
 
Which medium of advertisement do you prefer?
 
TV
 
Radio
 
Newspaper
 
Other
 
 
 
 
Which advertisement do you remember?
   
 
 
 
How well do you remember this advertisement?
 
Don't remember at all
 
Remember company but not product or ad
 
Remember company and product but not ad
 
 
 
Other than trying to get you to buy the product or service, what is the main message of this ad?
   
 
 
 
What did you like most about this ad? Please be specific
   
 
 
 
If you were describing this ad to a friend, would you say this add is?

 
Active
 
Attention-getting
 
Boring
 
Cheerful
 
Creative
 
Informative
 
Humorous
 
Emotional
 
Honest
 
Other
 
 
 
Please check the one box that best indicates how descriptive the statement is of you.
Just like me A lot like me Somewhat like me Not much like me Not at all like me
It is important to me to be treated well.
I like the "royal treatment" in stores
I have somewhat old-fashioned tastes and habits
I never have enough time to shop
I often buy things on impulse
I have lots of leisure time