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| Hello: You are invited to participate in my survey Cultural dimension-how do different Chinese generations perceive brand image, brand extension and foreign brands？In this survey, approximately 100 people will be asked to complete a survey. It will take approximately 10 minutes to complete the questionnaire. Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for me to learn your opinions. Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below. |
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Part II
Section 1: The perception on brand image ：
The following questions relate to your feelings and perceptions about China domestic brand image, in general, Please indicate the extent to which you agree with each of the following statements:
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Section 2: The perception on foreign brand image
The following questions relate to your feelings and perceptions about foreign brand image , in general, Please indicate the extent to which you agree with each of the following statements:
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Section 3: The perception on brand extension
The following questions relate to your feelings and perceptions about brand extension, in general, Please indicate the extent to which you agree with each of the following statements:
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Section 4: Culture dimension & purchasing behaviors：
The following questions relate to your feelings and perceptions about cultural dimension and purchasing behavior, in general, Please indicate the extent to which you agree with each of the following statements:
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