Customer Awareness

Questionnaire to study customer awareness towards mutual funds with reference to ICICI direct.com
Please go through the following questionnaire and identify the appropriate responses for each of them.
Disclaimer: Your response via this questionnaire will be used strictly for academic purpose.

* Name :

* Gender :

Male

Female

* Have you ever invested in mutual funds ?

Yes

No

* If yes, where do you find yourself as a mutual fund investor ?

Fully aware

Partially aware

Totally ignorant

* How do you come to know about Mutual Fund ?

Adverstisement

Peer group

Banks

Financial Advisors

* If you have not invested in Mutual fund, then what is the reason behind it?

Not aware of Mutual Fund

Higher risk

Other

* Were you aware that you can invest in mutual funds through ICICI Direct platform before showing you the demo?

Yes

No

* If yes, which factors prevent you to invest in Mutual Fund through ICICI direct ?

Bitter Past Experience

Lack of Knowledge

Lack of confidence in service being provided

Difficulty in selection of schemes

Inefficient investment advisors

Other

* If you have seen this demo for the first time, did you find it useful ?

Yes

No