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Surveys
2012
June
C
Customer Perception and Satisfaction
Customer Perception and Satisfaction
0%
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Gender
Male
Female
Occupation/ Profession
Housewife
Business
Doctor
Teacher
Private job
Engineer
Government employee
Other
How much of your monthly budget grocery products are you shopping from the FMCG retail outlets?
0% - 20%
20% - 40%
40% - 60%
60% - 80%
More than 80%
Shopping at FMCG retail outlets your monthly expenditure has
Increased
Remain same
Decreased
How important were each of the following factors in your decision to purchase a product?
Very Unimportant
Somewhat Unimportant
Neutral
Somewhat Important
Very Important
Pricing
Ease of Use
Responsiveness of support staff
Quality
What are your reasons for purchasing from FMCG Retail outlets?
Better quality
Reasonable price
Product Range
Good Environment
Time Saving
Display of products
Discount & promotional schemes
Other
Are you satisfied with the quality of goods offered by the FMCG Retail outlets from where you generally purchase?
Highly satisfied
Satisfied
Neutral
Dissatisfied
Highly dissatisfied
Are you satisfied with the range offered by the FMCG retail outlets from where you generally purchase?
Highly satisfied
Satisfied
Neutral
Dissatisfied
Highly dissatisfied
What are the general problems you face when you shop from the FMCG Retail outlets?
Range is not complete
Green grocery is not fresh
Home delivery is not provided
Do not grant credit
Insufficient billing counters
Other
What kind of improvements are required in the FMCG retail outlets, please mention:
Thank you for the feedback.
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