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* Interviewer Name:
   
 
 
 
Good Evening, my name is ..... from Paterson Consulting, the market research consultancy. We are conducting a survey about the treatment of blowfly strike amongst sheep and wool producers. We are not looking to sell you anything. Your responses will remain confidential and will be combined with those of other participants.


The survey will take approximately 10 minutes; we are only after your honest opinions and there are no right or wrong answers. Is this a convenient time to conduct the survey or would you prefer that I call back?
 
 
 
* To ensure that we talk to a good cross-section of producers, I need to first ask you a few questions. Confirming that you're located in...?
 
NSW - New England
 
NSW - Other
 
VIC
 
WA
 
 
 
* Which of the following best describes your farming enterprise? (Multiple OK)
 
Wool Focus
 
Lamb focus
 
Mixed farming, with wool focus
 
Mixed farming, with a lamb focus
 
Mixed farming, with wool & lamb focus
 
No Sheep (TERMINATE)

 
 
 
* Which of the following best describes your enterprise size?
 
Less than 500 (TERMINATE)
 
501 - 1,000
 
1,001 - 2,500
 
2,501 - 5,000
 
5,001 - 10,000
 
10,001+
 
Don't Know (TERMINATE)
 
 
 
* Are you the main person in the business involved in decisions regarding the purchase of sheep blowfly products?
 
Yes, main person
 
Yes, joint responsibility
 
No, someone else makes these decisions (ASK TO TALK TO OTHER PERSON)
 
 
 
* Do you typically apply a long-acting blowfly preventative to any of your flock as part of your routine management (ie. prior to fly activity)or do you wait until there is known blowfly activity?
 
Routinely apply blowfly preventative prior to seasonal blowfly pressure
 
Wait until there is an apparent blowfly activity
 
 
 
* If you routinely apply a preventative before apparent blow fly pressure, which is your preferred product?
 
Clik
 
Coopers Blowfly and Lice
 
Extinosad Eliminator
 
Vetrazin Liquid
 
Vetrazin Spray On
 
Don't Know
 
Other
 
 
 
 
* Why is (read out product name) your preferred product?
 
Availability
 
Convenience/ Ease of application
 
Length of protection/ Works for a long time
 
Saves time/ Labour/ No retreating
 
Quality of protection/ product stays on the sheep
 
(Short) meat withholding period/ ESI
 
(Short) wool withholding period
 
treats existing strike and prevents further strike
 
Safe to use
 
Kills multiple parasites
 
Value for money/ Overall cost
 
Can use for mulesing/ mulesing claim
 
Don't Know/ Can't say
 
Other
 
 
 
 
* If you typically wait until there is apparent blowfly activity, which is your preferred product?
 
Clik
 
Coopers Blowfly and Lice
 
Extinosad Eliminator
 
Vetrazin Liquid
 
Vetrazin Spray on
 
Don't Know/ Can't say
 
Other
 
 
 
 
* Why is (read out product name) your preferred product?
 
Availability
 
Convenience/ Ease of application
 
Length of protection/ Works for a long time
 
Saves time/ Labour/ No retreating
 
Quality of protection/ product stays on the sheep
 
(Short) meat withholding period/ ESI
 
(Short) wool withholding period
 
treats existing strike and prevents further strike
 
Safe to use
 
Kills multiple parasites
 
Value for money/ Overall cost
 
Can use for mulesing/ mulesing claim
 
Don't Know/ Can't say
 
Other
 
 
 
 
* On those occasions that you have to treat individually struck sheep, which is your preferred product?
 
Clik
 
Coopers Blowfly and Lice
 
Extinosad Eliminator
 
Vetrazin Liquid
 
Vetrazin Spray on
 
Don't Know/ Can't say
 
Other
 
 
 
 
* Why is (read out product name) your preferred product?
 
Availability
 
Convenience/ Ease of application
 
Length of protection/ Works for a long time
 
Saves time/ Labour/ No retreating
 
Quality of protection/ product stays on the sheep
 
(Short) meat withholding period/ ESI
 
(Short) wool withholding period
 
treats existing strike and prevents further strike
 
Safe to use
 
Kills multiple parasites
 
Value for money/ Overall cost
 
Don't Know/ Can't say
 
Other
 
 
 
 
* DO NOT READ OUT - OPERATOR TO QUICKLY ANSWER - THIS MUST BE CORRECT

Were these products mentioned in any of the three product questions?
 
Vetrazin (liquid/ spray on)
 
Coopers Blowfly & Lice
 
Neither of these (This will terminate)

 
 
I'd like to talk with you about Vetrazin a bit more. Vetrazin provides robust protection against blowflystrike for up to 14 weeks, but it does not rapidly control existing strike.

A new product called Cyrex will become available this spring. It contains the active ingredient found in Vetrazin, as well as a rapid knockdown component. In effect, it protects against blowfly strike for exactly the same length of time as Vetrazin and also treats existing flystrike. On average, Vetrazin costs about 40 cents per head.

Now, based on what you have just heard, on a scale of 1 to 5, where 1= Very Unlikely, 2= Unlikely, 3=Neither Unlikely or Likely, 4= Likely, 5= Very Likely.

A) Assuming that price is not an issue, how likely would you be to consider using this new product?

B) And how likely would you be to consider using this new product if it cost about 15 cents per head more than Vetrazin?

C)And how likely would you be to consider using this new product it if cost about 10 cents per head more than Vetrazin?

D) And how likely would you be to consider using this new product it if cost about 5 cents per head more than Vetrazin?

Very Unlikely Unlikely Neither Likely Very Likely DK
* A) Unpriced
* B) 15c/ head more
* C) 10c/head more
* D) 5c/head more
 
 
I'd like to talk with you about Vetrazin a bit more. Vetrazin has a wool withholding period of two months, a meat withholding period of seven days and an export slaughter interval or 21 days.

A new product called Cyrex will become available this spring. By comparison, Cyrex may have no withholding period for meat or ESI. On average Vertazin costs about 40 cents per head.

Now, based on what you have just heard, on a scale of 1 to 5, where 1= Very Unlikely, 2= Unlikely, 3=Neither Unlikely or Likely, 4= Likely, 5= Very Likely.

A) Assuming that price is not an issue, how likely would you be to consider using this new product?

B) And how likely would you be to consider using this new product if it cost about 15 cents per head more than Vetrazin?

C)And how likely would you be to consider using this new product it if cost about 10 cents per head more than Vetrazin?

D) And how likely would you be to consider using this new product it if cost about 5 cents per head more than Vetrazin?

Very Unlikely Unlikely Neither Likely Very Likely DK
* A) Unpriced
* B) 15c/ head more
* C) 10c/head more
* D) 5c/head more
 
 
I'd like to talk with you about Coopers Blowfly & Lice a bit more. As you know, Coopers Blowfly and Lice controls existing strike and then protects against further strike for us to 12 weeks in low to moderate blowfly conditions.

A new product called Cyrex will become available this spring. It contains the active ingredient found in Vetrazin, as well as a knockdown component, In effect, it will treat existing flystrike, the same as Coopers Blowfly and Lice, and then protect against further Blowfly strike for up to 14 weeks, the same as Vetrazin. On average, Coopers Blowfly and Lice costs about 30 cents per head.

Now, based on what you have just heard, on a scale of 1 to 5, where 1= Very Unlikely, 2= Unlikely, 3=Neither Unlikely or Likely, 4= Likely, 5= Very Likely.

A) Assuming that price is not an issue, how likely would you be to consider using this new product?

B) And how likely would you be to consider using this new product if it cost about 15 cents per head more than Coopers Blowfly and Lice?

C)And how likely would you be to consider using this new product it if cost about 10 cents per head more than Coopers Blowfly and Lice?

D) And how likely would you be to consider using this new product it if cost about 5 cents per head more than Coopers Blowfly and Lice?

Very Unlikely Unlikely Neither Likely Very Likely DK
* A) Unpriced
* B) 15c/ head more
* C) 10c/head more
* D) 5c/head more
 
 
I'd like to talk with you about Coopers Blowfly & Lice a bit more. As you know, Coopers Blowfly and Lice has a relativelt short wool withholding period of six weeks, a meat withholding period of 7 days and an Export slaughter interval or 7 days. Coopers Blowfly and Lice costs about 30 cents per head.

A new product called Cyrex will become available this spring. By comparison, Cyrex may have no withholding period for meat or ESI.

Now, based on what you have just heard, on a scale of 1 to 5, where 1= Very Unlikely, 2= Unlikely, 3=Neither Unlikely or Likely, 4= Likely, 5= Very Likely.

A) Assuming that price is not an issue, how likely would you be to consider using this new product?

B) And how likely would you be to consider using this new product if it cost about 15 cents per head more than Coopers Blowfly and Lice?

C)And how likely would you be to consider using this new product it if cost about 10 cents per head more than Coopers Blowfly and Lice?

D) And how likely would you be to consider using this new product it if cost about 5 cents per head more than Coopers Blowfly and Lice?

Very Unlikely Unlikely Neither Likely Very Likely DK
* A) Unpriced
* B) 15c/ head more
* C) 10c/head more
* D) 5c/head more
 
 
 
Thank you for your time, that is all the questions we have for you today. Before I close, do you have any comments or suggestions for us to pass onto the manufacturers of sheep parasite products?
 
Yes
 
No
 
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