This free survey is powered by QUESTIONPRO.COM
  1. Surveys
  2. 2011
  3. February
  4. D
  5. ddd
0%
Exit Survey »
 
How important is it for a luxury hotel to have the following :
5= Most Important 4 3 2 1= Least Important No Opinion
Good location
Exclusive and unique style
Well known brand
High quality service
Large rooms and public areas
High quality facilities and amenities
Cleanliness
Comfort
 
 
How important are the following factors in determining brand loyalty :
5= Most Important 4 3 2 1= Least Important No Opinion
High quality service
Price
Value
Recognition of Brand Name
Brand Image
Brand Experience
Overall hotel facilities and amenities
 
 
How important are the following ways in help you to choose a branded luxury hotel :
5= Most Important 4 3 2 1= Least Important
Word of Mouth (WOM)
Advertising
Social Media (Forums, Facebook, Twitter, Myspace, Youtube)
Travel agencies / Tour operators
Trade Shows & Events
Internet Browsing
 
 
How would you rate the following branded luxury hotels :
5= Highest Quality 4 3 2 1= Lowest Quality No Opinion
Hilton Hotels & Resorts
Ritz-Carlton Hotels & Resorts
Mandarin Oriental Hotels
Shangri-La Hotels & Resorts
Raffles Hotel & Resorts
Four Seasons Hotels & Resorts
 
 
 
I’d just like to ask you a few more questions for classification purposes. Can I just ask which of the following age bands you fall into?
 
18 - 25
 
26 - 35
 
36 - 45
 
46 - 55
 
56 - 65
 
65 and above
 
 
 
Which country origin are you from?
 
 
 
Which category best describes your annual household income after tax?
 
No income
 
£25000 below
 
£25001-£35000
 
£35001-£45000
 
£45001 and above
 
 
 
Which of the following describes your status/occupation?
 
Student part time work (less than 20 hours per week)
 
Servicing business
 
Self-run business
 
Full time employee
 
Full time student
 
Unemployed
 
Retired
 
 
 
How often do you visit a branded luxury hotel?
 
More than twice a year
 
Twice a year
 
Once a year
 
Once every five year
 
Never
 
 
Please rate the most likely reason for your visit to branded luxury hotels :
5- Most Likely 4 3 2 1- Least Likely No Opinion
Holiday seasons
Visiting friends and relatives
Business reasons
Attending seminar/conference/ congress/ other forms of educations
Sports, spa and recreation
 
Survey Software Powered by QuestionPro Survey Software