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1. How likely would you be to buy the product described above, if we make it?
 
Definitely would buy
 
Probably would buy
 
Might or might not buy
 
Probably would not buy
 
Definitely would not buy
 
 
 
2. How frequently do you purchase ice cream?
 
Everyday
 
Once a week
 
2-4 times a week
 
Once a month
 
5-8 times a month
 
Rarely
 
It depends on the weather
 
Other
 
 
 
 
3. What is the brand of the ice-cream that you normally purchase (Please rank, from 1-the highest to 7-the lowest)?
Baskin-Robbins
Ben & Jerry's
Dairy Queen
Haagen-Daz
Magnolia
Nestlé
Selecta
 
 
 
4. What factors do you take into consideration when purchasing an ice-cream? (Please rank, from 1-the highest to 8-the lowest)?
Price
Brand Name
Quality
Flavour
Nutrition or Contents (e.g. Low fat, soy milk, rice milk...etc)
Style or Container
Promotion (e.g. Buy one get 1 free...etc)
Occasion (e.g. Birthday party...etc)
 
 
5. How do you prefer your ice-cream to be (1 being least preferred and 5 being most preferred)?
5 (Highest) 4 3 2 1 (Lowest)
Cartoon Characters (or Animes)
Cars/Flowers (and the likes)
Cone Shapes
(Ordinary) Bars
(Ordinary) Popsicles
 
 
 
6. Which type of flavour do you prefer?
 
Conventional flavours (e.g. Chocolate, vanilla, strawberry...etc)
 
Localized flavours (e.g. Ube, queso, sweet corn...etc)
 
 
 
7. What is your desired new ice cream flavour that you hope to have in the market (Please specify)?
   
 
 
 
8. How do you prefer to have your ice cream in?
 
Bread
 
Cone
 
Crepes
 
Cup
 
Stick (Popsicles)
 
Waffle
 
Other
 
 
 
 
9. Which type of promotions will attract you to buy more ice cream (Please rank, from 1-the highest to 6-the lowest)?
Buy 1 get 1 free
Buy 1 specific flavour or size, get a free toy
Seasonal discount
Discount Vouchers
Occasions privileges/discounts (e.g. Birthday party...etc)
Membership privileges
 
 
 
10. How much are you willing to pay to try an ice cream from Delicia y Eloise?
 
25 pesos and below
 
Between 28 pesos and 36 pesos
 
Between 50 pesos and 90 pesos
 
80 pesos and above
 
Other
 
 
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