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  1. Surveys
  2. 2013
  3. November
  4. D
  5. Determinants of Dealer Support towards Manufacture
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Hello,

I am student of Bachelor in Marketing UiTM Merbok, Kedah. Currently, I am doing research study entitled: Determinants of Dealer Support towards Manufacturers’ Products. The purpose of this survey is to examine the most influence determinants of dealer support towards manufacturers’ products. In additional, the survey also will help me to fulfil my final year study.

This survey is strictly confidential. The information will be kept privately between the participant and the researcher. It is our hope that this information can help me on examines the outcome of their dealer support.

All participants are advice to answer all the questions given. If you need any clarification regarding the survey and further information regarding your rights as a research participant, you may contact me at 017-6089319, or email to [email protected]. Thank you for taking time to complete this research.


Sincerely,
ANIS NADIAH BINTI AHMAD FUAD
 
 
 
Type of business
 
Sole proprietorship
 
Corporation
 
Partnership
 
Other
 
 
 
 
Duration of the business
 
5 years and below
 
6 - 10 years
 
11 - 15 years
 
16 - 20 years
 
21 - 25 years
 
26 years and above
 
 
 
Location
 
Northern
 
Southern
 
Central
 
Eastern
 
 
 
Total annual revenue
 
RM 100 000 and below
 
RM 100 001 - RM 500 000
 
RM 500 001 - RM 1 000 000
 
RM 1 000 001 and above
 
 
 
Total number of employees
 
Less than 5
 
6 - 10
 
11 - 15
 
More than 15
 
 
 
Race
 
Bumiputera
 
Non-bumiputera
 
 
Dealer Support
Strongly Disagree Disagree Undecided Agree Strongly Agree
Producer need full support from the dealer.
Producer depends on the dealers as intermediaries.
Each activities done by producer make us want to support them.
The performances of the producer make us want to support them.
Overall, we give full support to this producer.
 
 
Product Attributes
Strongly Disagree Disagree Undecided Agree Strongly Agree
The products produced by producer are very reliable.
The workmanship of the product appears to be very high.
The products produced by producer appear to have a very good quality.
The products produced by producer tend to have a very good design.
The products produced by producer can be dependable.
 
 
Monetary Rewards
Strongly Disagree Disagree Undecided Agree Strongly Agree
Monetary rewards are importance in influencing our willingness to exert more effort to our job.
Commission given to us is quite attractive.
Money motivates us to exert more effort to our job.
Attractive rewards packages will boost our motivation to work hard.
The efforts that we spend are worth with the rewards given.