Surveys 2015 August D Digital Marketing Adoption in Retail

Digital Marketing Adoption in Retail

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Exit Survey

How important do you think is Digital Marketing?   Very Important   Important   Moderately Important   Little Important       Do you presently use digital marketing for your brand now?   Yes   No   Planning in near future       Which Digital Platform are you presently advertising on?   Facebook   Twitter   Google   Linked In   Email/SMS   Other         What is your annual marketing budget?   less than 5 lakhs   5 lakhs - 15 lakhs   15 lakhs - 30 lakhs   above 30 lakhs       Do you have a separate Digital Marketing Budget?   Yes   No       How much is your Digital marketing budget?   less than 1 lakhs   1-3 lakhs   3-5 lakhs   Above 5 lakhs       Which are the communication channels you are presently advertising on?   TV   Radio   Newspaper   Magazines   Digital Marketing   Outdoors   Local Events       Do you track your ROI on Marketing spend?   Yes   No       Which is your target customer segment?   Middle Class   Upper Middle Class   Lower Middle Class   Lower Class       What percentage of your customer has smartphone?   less than 25%   25%-50%   50%-75%   Above 75%