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Do you buy luxury goods ?
 
Yes
 
No
 
 
 
If yes, what types of luxury products do you buy ?
 
Cosmetics
 
Ready to wear
 
Shoes
 
Bags
 
Watches and Jewellery
 
House furniture
 
Cars

 
 
 
Do you buy luxury goods online ?
 
Yes
 
No
 
 
 
If yes, why do you buy online ?
 
Comparison of the products
 
Less constraint
 
Quicker
 
More choices

 
 
 
If no, why do you not buy online ?
 
Uncertainty
 
No sales advise
 
Afraid of payment
 
No test on products
 
Don’t trust online shopping

 
 
How satisfied are you with the following:
Very Dissatisfied Not Satisfied Neutral Satisfied Very Satisfied
Website
Customer Service
Overall
 
 
 
How often do you buy luxury goods online ?
 
Never
 
Barely agree
 
Fairly agree
 
Agree
 
 
 
What types of credit cards do you have (Select all that apply)?
 
Visa
 
Mastercard
 
American Express
 
Discover
 
Diners Club

 
 
 
What types of credit cards do you have (Select all that apply)?
 
Visa
 
Mastercard
 
American Express
 
Discover
 
Diners Club

 
 
Do you think the following statements are reflecting luxury ?
Disagree Barely agree Fairly agree Agree
Experience of the purchase
Need to buy products in store
Accessible
Shops that you don’t dare to go
Expensive goods
Tailored service
Quality