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  1. Surveys
  2. 2011
  3. July
  4. E
  5. E-Loyalty
0%
Exit Survey »
 
 
Gender
 
Female
 
Male
 
 
 
Age
 
Under 18
 
18-25
 
26-45
 
Above 45
 
 
 
Education
 
Under undergraduate
 
Undergraduate
 
Master
 
Postgraduate
 
 
 
Annual income
 
Under 40,000 RMB
 
40,000~60,000 RMB
 
60,000~100,000 RMB
 
Above 100,000 RMB
 
 
 
How long have you use the Internet?
 
Under 1 year
 
1~3 years
 
3~5 years
 
Above 5 years
 
 
 
How long do you spend on the Internet every week expect work?
 
Under 5 hours
 
5~10 hours
 
10~20 hours
 
Above 20 hours
 
 
 
Do you visit B2C website frequently?
 
Often
 
Sometimes
 
Nerver
 
 
 
Are you familiar with B2C online shopping?
 
Very familiar
 
Familiar
 
A little
 
Not familiar
 
 
 
Have you ever buy anything from one of the following B2C website (Select all that apply)?
 
Taobao mall (www.tmall.com)
 
Paipai mall (www.barnd.paipai.com)
 
Joyo (www.amazon.cn)
 
Dangdang (www.dangdang.com)
 
Jingdong mall (www.360buy.com)
 
Newegg (www.newegg.com.cn)

 
 
what's your idea about the importance of a B2C website?
Strongly Disagree Disagree Undecided Agree Strongly Agree
The website has a good reputation and brand image
I can easily find product or service that I needed in this website
I think it is useful to utilize the website to shop
I think this online store's operation is fairly simple to use
The transaction process and payment method is safe
The website protected my personal information and privacy very well
The website has a perfect site navigation
The interface of the website is very friendly
The color layout and screen art of the website attract me very much
The product information of the website is complete and real
Strongly Disagree Disagree Undecided Agree Strongly Agree
There are various kinds of product of the website
Products of the website are of good quality
The product price of the website are reasonable
Product delivery of the website is timely and accurate
The website can handling the return requirements of customers in time
The price of the website is cheaper than that of other similar website
I have spent some time and effort to explore and learn how to use this website
If I give up using the website, I will spend time to search for other website and evaluate it.
If I switching to another website, I will lose the high credit rating and collecting points in the original website
shopping on the website is a unique shopping experience
Strongly Disagree Disagree Undecided Agree Strongly Agree
I am very satisfied with the B2C website technology
I am very satisfied with the service quality of B2C Web site
I am very satisfied with the product provided by the B2C website
I am very satisfied with the shopping experience of the B2C website
I believe the B2C website have the ability to provide products and services that I need
I believe that the good faith that the B2C website shows to consumers is sincere
Even if there is trading risk I am willing to establish trade relations with the site
I have positive expectation on the B2C website
You will be recommend the website to your friends
Even if other sites offer a lower price you will not easily transfer to others
When you want to shop online, this website is your first choice
 
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