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1. What are the 3 main criteria when you buy clothes?
 
Quality
 
Affordability / Price
 
Style / Design
 
Material (Anything specific?).................
 
Eco / Environment friendly / Fair Trade
 
Brand
 
Convenience
 
Fashion
 
Fit
 
Other
 

 
 
 
Are you aware of any Eco-friendly alternates of garments currently available in the market?
 
Yes
 
No
 
 
 
Have you ever bought Eco-friendly fabric?
 
Yes
 
No
 
 
 
How often do you buy Eco-friendly products (non-food)? (Clothes, shoes, bed-sheets etc.)
 
Frequently
 
Sometimes
 
Rarely
 
Never, (Why?):
 
 
 
 
What would encourage you to buy Eco-friendly garments? (choose any 3)
 
Environmental Impact
 
Awareness of health benefits
 
It in Fashion / Trendy
 
Trust in the Eco-friendly claim of the brand
 
Quality & Durability of product
 
A life changing event / Emotional Connection
 
Uniqueness
 
Status
 
Affordability
 
Social & Ethical Factors / Peer Pressure
 
Self Satisfaction
 
Other, please specify

 
 
 
When buying your fabric range, how often do you think of the impact it can have on environmental?
 
Always
 
Occasionally
 
Never
 
 
 
How important the environmental factor is to you, when you make your day to day buying choices?
 
Yes, it is really important to me
 
Yes, it is quite important to me
 
I don’t care, makes no difference to me
 
 
 
To what extent, Eco-friendly clothing matter to you?
 
Great Deal
 
To some extent
 
Neutral
 
Very little
 
Doesn't bother me at all
 
 
 
Would you ever consider switching to Eco-friendly, recyclable textile alternatives?
 
Yes definitely
 
May Be
 
No, Never (Why?)
 
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