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Surveys
2017
March
E
Effect of Branding on Consumer Buying Behaviour
Effect of Branding on Consumer Buying Behaviour
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What are the things you do to enhance your personality? (You can choose multiple option).
Hair colour
Facial makeup
Stylish apparels and accessories
Wearing jewellery
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How often do you shop for apparels & other fashion accessories?
Once in a month
Once in 3 months
2-3 times a month
once in 6 months
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Are your purchases usually planned or spur of the moment?
Planned
Spur of the moment
Either
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What are your main criteria’s when purchasing clothing?
Quality
Price
Comfort
Style
Colour
Brand
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Where do you usually take inspiration for new purchases?
Family
Friends
Advertisement
Celebrity’s style
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Where do you prefer to buy?
Branded store
Local market
If branded stores, which of the following fashion brands are you aware of?
United Colors of Benetton
Bebe
Gucci
Zara
Gap
Mango
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How did you hear about the brand?
TV or Radio
Online Media Advertising
Print Media (Newspaper/ Magazine)
Word of mouth
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Which are the categories of products you would like to have branded?
Casual Clothes
Accessories
Corporate Wear
All of the above
How relevant are the following factors while choosing branded apparel or accessories?
Very Irrelevant
Irrelevant
Neutral
Relevant
Very Relevant
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Advertising
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Styles
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Online Shopping
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Customer Service
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