A Study on Perception towards Employer Branding

Company

Designation

How do you perceive about Employer Branding?

Emphasise the unique advantages of the workplace and its culture,while ensuring a correct picture of what it is like to work for the company

Developing and marketing the company as an attractive employer

Looks and tone of recruitment advertisements

Sub-set of corporate ads

All of the above

Other

How important Is Employer branding to your company?

Extremely important

Important

Doesnt matter much

Other

Have you implemented employer branding techniques in your organization?

Yes

No

How do you perceive the success of employer branding by your organization?

Extremely successful

To a cetain extent

Failure

Other

Do you feel that employer branding gives you a distinctive competitive edge over others?

Yes

NO

Do you feel that employer branding helps in drawing the best and the most talented people to your organization?If so please specify the reasons.

Yes

No

Does employer branding helps in retention of employees?

Yes

No

"Employer Branding impacts shareholder value as positive human capital practices contribute to bottom-line profitability of organizations worldwide." Do you agree to the above statement?

Yes

No

. A successful employer branding results in:

Lower recruitment costs

Shorter recruitment time

Ensured long-term competitive edge

All of the above

Employer Branding 1