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Gender?
 
Male
 
Female
 
 
 
2.Which of the following best describes your age?
 
16-25
 
26-30
 
31-40+
 
Do not wish to disclose
 
 
 
Do You Use sports/energy drinks?
 
yes
 
no
 
 
 
Where is the most common place that you purchase soft drinks?
 
Convenience stores
 
Restaurants
 
Grocery stores
 
Wholesale Warehouse (Costco, Sam’s club etc…)
 
 
 
Which format do you purchase sports/energy drinks?
 
Single Bottles
 
Multiple Bottles (6 pack)
 
Multiple Bottles (24 pack)
 
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How often do you purchase sports/energy drinks?
 
Once a week
 
2-5 times a week
 
6-9 times a week
 
10+ times a week
 
 
 
For what activities would you use a sports/energy drink for?(Name all that apply)
 
Exercising at the gym
 
Playing competitive sports
 
Playing recreational sports
 
To quench your thirst
 
Leisurely consumption
 
 
 
Of the following brands, select all you purchase
 
Vitamin Water
 
Powerade
 
Rockstar
 
Red Bull
 
All Sport
 
Gatorade
 
Monster
 
 
 
What is the most effective advertising that makes you want to drink a these drinks?
 
Commercials
 
Web advertising (social media, official website, etc.)
 
Billboards
 
Print advertising
 
 
 
How health conscious are you?
 
Extremely
 
Very
 
Somewhat
 
Not at all
 
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