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Gender
 
Female
 
Male
 
 
 
Age
 
<18
 
19-24
 
25-30
 
>30
 
 
 
Monthly Income
 
Above RM 5000
 
RM 3000- 5000
 
RM 1000-2000
 
Below RM1000
 
 
 
Education
 
Graduate
 
Undergraduate
 
 
 
Occupation
 
Salaried
 
Self- employed
 
Businessman
 
Student
 
Unemployed
 
 
 
How often do you have shop online for apparels?
 
Daily
 
Fortnight
 
Once a month
 
Rarely
 
 
 
PART B: FACTORS AFFECT THE CONSUMER BUYING BEHAVIOUR IN ONLINE PURCHASE OF APPAREL.
Instruction: Please circle whether you strongly disagree (SD), disagree (D), neutral (N), agree (A) or strongly agree (SA) with each of the statement.
 
 
 
A) Consumer perception- perceived price and product.
 
 
 
strongly disagree (SD) disagree (D) neutral (N) agree (A) strongly agree (SA)
1.Product price will influence you to choose online purchase.
2. Product quality is one of the factors influencing you towards online purchase.
3. Products purchased through online shopping are with guaranteed quality.
 
 
 
B) Consumer Motivation
 
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