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2015
August
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Factors Influence Online Shopper's Buying Decision
Factors Influence Online Shopper's Buying Decision
0%
Exit Survey
Hello:
You are invited to participate in this survey Factors Influence Online Shoppers Buying Decision: A Study of Hong Kong. In this survey, approximately 200 people will be asked to complete a survey that asks questions about your online shopping experience. Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point.
Your information will be valuable in enhancing my knowledge and completing my MBA study. Your survey responses will be treated in an confidential manner and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. This questionnaire will take you approximately 10-15 minutes to complete.
If you have questions at any time about the survey or the procedures, you may contact me by email at
[email protected]
. Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
1. Have you ever made a purchase online?
Yes
No
2. Why don't you use online-shopping? (You may choose more than 1)
I prefer traditional/conventional shopping
No desirable products
Don't know about online-shopping
Risk of credit card transactions
I dont trust the online-shopping system or cant ensure the safety
Delivery problems
Other
3. Which device you use to carry out online shopping? (You may choose more than 1)
Personal Computer
Smartphone
Media Tablet
4. What items have you purchased online? (You may choose more than 1)
Electrical Appliance
Electrical Device (e.g. Computer, mobile phone)
Furniture
Clothing/Accessories/Shoes
Online-games, Music, Books or e-books, App
Groceries (e.g. food)
Tours/Flight Ticket/Hotel Reservations
Cosmetics/Skincare
Movie Tickets/Concert Tickets/Event Tickets
Other
5. How frequently do you purchase online? (Average in the past 12 months)
At least once a month
Once in three months
Once in six months
Once a year
6. How long have you been doing online shopping?
Less than a year
1 to 5 years
More than 5 years
7. How much money do you spend on the online-shopping per month? (Average in the past 12 months)
HK$1 - $500
HK$501 - $1,000
HK$1,001 - $2,000
HK$2,000 or above
8. Which method of payment did you use to make your last purchases over the Internet in the past 3 months? (You may choose more than 1)
Credit Card
Electronic Money (e.g. pay pal, Octopus card)
Bank Transfer
Cash on Delivery (COD)
Money Transfer
Payment through a convenience store
Pre-Paid card
Other
9. Do you have some measures to ensure the safety of using online payment, in order to prevent the disclosure of your personal information? (You may choose more than 1)
No, I dont have any measure as I believe online shopping is safe
Security Software
Dont use WIFI or low security regarded web-browsing system
Buy products from more reliable sellers with higher rating by other users
Go to more reliable website launched by big companies
Other
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