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Hello:
You are invited to participate in this survey "Factors Influence Online Shoppers Buying Decision: A Study of Hong Kong". In this survey, approximately 200 people will be asked to complete a survey that asks questions about your online shopping experience. Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point.
Your information will be valuable in enhancing my knowledge and completing my MBA study. Your survey responses will be treated in an confidential manner and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. This questionnaire will take you approximately 10-15 minutes to complete.
If you have questions at any time about the survey or the procedures, you may contact me by email at [email protected] you very much for your time and support. Please start with the survey now by clicking on the Continue button below. |
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| * 1. Have you ever made a purchase online? |
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| 2. Why don't you use online-shopping? (You may choose more than 1) |
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| * 3. Which device you use to carry out online shopping? (You may choose more than 1) |
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| * 4. What items have you purchased online? (You may choose more than 1) |
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| * 5. How frequently do you purchase online in the past 12 months? |
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| * 6. How long have you been doing online shopping? |
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| * 7. How much do you spend on the online-shopping per month? (Average in the past 12 months) |
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| * 8. Which method of payment did you use to make your purchases over the Internet in the past 3 months? (You may choose more than 1) |
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| * 9. Do you have any measures to ensure the safety of using online payment, in order to prevent the disclosure of your personal information? (You may choose more than 1) |
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| * 10. Do you research on Internet prior to a purchase for collecting information? |
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| * 11. Select an approximate maximum amount of money that you would feel comfortable spending on a single online purchase. |
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| 12. How satisfied are you with your online shopping experience overall?
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| 13. Please rate how often do you engage in the following activities?
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| 14. Please rate how important are each of the following factors in motivating you to shop online?
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| 15. When choosing online retailer, please rate how important is each of the following factors to you?
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| 16. Please rate how important are each of the following factors in motivating you to repurchase from the same vendor?
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| * 19. Your level of education? |
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| * 20. Your monthly income? |
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